EMC Corporation (NYSE: EMC), the world leader in information infrastructure solutions, today announced that V&D magazine ranked EMC as the number 1 network storage vendor for the fourth year in a row, in the annual V&D 100 annual issue. According to V&D, in 2007-08, EMC grew faster than the overall network storage market in India registering a growth of 51.8 % to secure a market share of 22.8 percent.
Speaking on the achievement, Alok Ohrie, President, EMC India & SAARC, said, "This is truly a proud moment for us. We would like to take this opportunity to thank all our customers for their continued support over the years. The company today has more than 1,000 customers in the India, a 30 fold increase in the last five years. The stellar growth of EMC is a testament to the success of our Go-To-Market strategy in India."
"All the credit for this achievement goes to the team and our partners for their winning attitude and their unrelenting drive for success," he added.
According to V&D, the total network storage market grew from Rs 430 crore in FY 2004-05 to reach Rs 1,466 crore in 2007-08.
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.emc.com/
EMC began its India operations in 2000. Today, it has a wholly owned subsidiary with business and sales offices in Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad. EMC has its India Center of Excellence (CoE) in Bangalore in addition to two other development centres in Bangalore and Hyderabad. EMC also has six Logistics and Support facilities across India. EMC, through its partners, has a strong customer base in India, spanning the Telecom, BFSI, Manufacturing and the Technology sectors.
Voice & Data is India's only publication on the business of communications providing vital information, statistics and analysis on the business, technology and regulatory aspects of Indian telecom and networking industry. The publication conducts annual surveys across all technology verticals and recognizes key players and vendors in the respective market segments.
EMC is a registered trademark of EMC Corporation. All other trademarks are property of their respective owners.
After enterprise applications, CIOs are most satisfied with their storage vendors. The overall satisfaction (84.6) of the storage users of enterprises has been boosted by higher satisfaction with vendors on the product features offered by them, followed by their aggressive pre-sales and marketing stance.
With two top rankers and the following two vendors not very far behind, ensuring satisfaction in the enterprise storage market is becoming a challenging play for vendors. No vendor has a clear edge over the other, and in such a scenario, propositioning a USP becomes critical to determining higher satisfaction. Today, some of the challenges being faced by enterprise storage vendors when it comes to customer satisfaction are unforeseen storage requirements, 100% uptime availability, scaling up to the business demands and requirements, integration of legacy systems, and avoiding disruption and maintenance of business continuity.
Sun has been increasing its focus on the storage market in the last one-and-a-half-years, increasing its manpower and improving the footage on ground. The rub off effect of StorageTek has also helped Sun make it to the top along with EMC. StorageTek is a high-end backup, and while there will be enterprises with IBM and HP at the entry level, there are chances that they might still be having a StorageTek at the back end.
Both Sun and EMC have scored the highest satisfaction on two parameters each. While EMC has edged past Sun on the most important parameter of product, on the following most important parameters cited by CIOs (pre-sales and marketing and post sales service), the latter takes away the cake.
While CIOs are most satisfied with product reliability and features offered by EMC, their verdict for EMC is the need for the vendor to become more responsive to their specific requirements and improve upon their domain knowledge and understanding. The company has scored the lowest among all the vendors on the pre-sales and marketing parameter. However, the good news for EMC is that it maintains a good lead over its competitors when it comes to timely delivery and training and handholding.
While HP closely follows EMC and Sun on many of the satisfaction parameters, it takes the lead in terms of price competitiveness. CIOs are quite happy with its clarity of pricing contract, even tough its Sun followed by EMC that they perceive offers value for money.
Some of the major areas of concern that enterprises have from their storage vendors are interaction with the service team, vendors understanding, credit facility received, availability of spare parts, proper demonstration and training to client, and total cost of ownership.
We are focused on proactive services
Anil Zachariah, director, Customer Service, EMC India & SAARC
What has been some of EMCs customer related initiatives in 2007?
We have added two logistics centers in India and also 35-40 engineers for supporting our customers. The expansion of our logistics centers has helped us reach our customers better in terms of spares. There are close to $12 mn worth of spares lying across the six logistics centers. We also got into account reviewing for our large enterprise customers. There is senior management engagement once in a quarter to review customer engagement. We provide them with consulting on how to improve their infrastructure and other key issues. Also, the feedback from the customer helps us in removing any gap areas from our side. With our commercial customers we do the review every six months. Overall, we have been focused on proactive services.
What holds the key to CIO satisfaction in the storage market?
Business continuity is a big concern for the CIO. He cant afford any down time. Therefore, the availability of spare parts is key. However, we have gone a step ahead and built in redundancy within the box itself. Today, all the boxes are configured for redundant spares, which means that if a drive fails there is a stand by within the box itself.
EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information management and storage that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC's products and services can be found at http://india.emc.com/
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